Greg Is an experienced editor in the IT and telecoms channels managing and publishing executive news interviews, features and market reports across platforms including IT Europa, Comms Dealer, and Fibre Provider. He has moderated and managed content at panels for major industry events both online and in person. 

Will specialises in writing and presenting – producing a huge range of content, ranging from thought-leadership articles to white papers. He started his career as a computer engineer before becoming one of the first producers on Sky TV’s primetime technology show “The Computer Channel” – alongside also covering mainstream business and technology news. He then worked as a product reviewer and technical writer for IT Network before going to Computer Weekly to cover security, telecoms and networking. He worked for several large technology brands including Microsoft and EMC as a technical writer and media consultant and was also the editor at International Broadcast Engineer – a role that saw him deliver a huge number of detailed analysis pieces on emerging video experiences. He has also written a number of books including tech guides for Which? and several "Dummies" guides on topics including big data and storage.

Will is also a highly experienced event moderator, managing content and panels at both the IBC and NAB shows for the last 10 years.

Mikael Genberg is the artist, innovator and entrepreneur who questions common perceptions of creative processes, successes and failures in a disarming, entertaining way, leaving the audience with a smile on their face and the thought that tomorrow will be the day. Mikael Genberg has a background as a traditional artist but expanded his vision to combine artistry with entrepreneurship and projects that no one thought possible. He took the world by storm with his innovative, imaginative and absolutely stunning hotel chain. The Treehouse Hotel Woodpecker, the Utter Inn underwater hotel, the Ooops hotel, the Zanzibar underwater hotel and the Closette Chameleon are some of his unique creations. Not to mention the red house with white knots on Globen that became a popular tourist attraction in Stockholm. His most grandiose project is to put a red house with white knots on the moon! A project that has taken a long time but is now moving rapidly towards completion. A central part of Genberg's projects has always been to find forms of collaboration with complementary skills.

David JP Phillips is an international lecturer, author and coach in modern presentation techniques. His training and materials are based on neuroscience and biology which makes the deliveries very practical and motivating. David has over 7 years studied 5000 speakers, both amateurs and professionals to identify for the first time in history in detail each single technique a presenter, from stage or in communication, uses to get their message across. With an unprecedented depth of knowledge and passion in his subject, David Phillips has become a leading Swedish front figure in the art of making presentations. He is also the author of the groundbreaking book “How to avoid Death by Powerpoint”, which has been published in more than 30 countries.

Lars has earned a Master of Investment Management from Cass Business School in London. He has specialised in technology businesses that provide software, consultancy services, cloud services, computer security and infrastructure. Lars’ strengths undoubtedly include his incredible stamina and his ability to focus on getting the transaction across the line, irrespective of what it takes. His knack for improvising solutions on the hoof is legendary. His social talent and his ability to create an amicable atmosphere in any setting are clearly valuable assets in that regard. Besides, he is something of a linguistic chameleon, who swaps seamlessly between Swedish, English and his Røros dialect (which is even incomprehensible to people from Oslo). And Lars would of course not have been Røros born and bred if he did not love the classic Norwegian fish delicacy rakfisk. If the concept of rakfisk was explained to a Swede, he might compare it to the equally traditional Swedish surströmming. A Norwegian would frown at that comparison.

Awaiting biography.

Awaiting biography.

Awaiting biography.

Axel Sundelof is Territory Sales Manager for the Nordics at Object First, where he spearheads strategic partnerships and drives sales.

With over seven years of experience at NetApp and HPE, he has built a proven track record in modern data infrastructure, market expansion, and customer-centric growth.

A four-time “Hunter of the Quarter” awardee, he brings expertise in IT landscapes and partner enablement, ensuring value-driven results across the Nordics.

Tim has been within the IT Channel for over 20 years, holding roles at different stages within MSPs, Distribution & Vendors his focus has been on building new businesses supporting partners to adapt to new ways of accessing and delivering services while still maintaining a competitive advantage, with a key focus around Cybersecurity for most of this time the last 3 years have been focused on Cloud Infrastructure and Security. 

Jack Duff is a Senior Sales Engineer at Huntress, where he helps MSPs and SMBs strengthen their defenses against modern cyber threats. With a background in cybersecurity tradecraft and hands-on experience supporting partners across the UK and Europe, Jack specializes in turning complex attacker techniques into practical strategies that MSPs can use to protect their clients and grow their businesses.

Walter Berends is a Sales Engineer with Object First, specializing in data backup and ransomware protection for Veeam environments throughout EMEA, with a strong focus on Benelux and the Nordics.

Drawing on an extensive background in IT, Walter supports partners and customers by simplifying complex challenges, delivering hands-on labs, and sharing practical solutions for secure, out-of-the-box immutable backup infrastructure.

He is recognized for his approachable manner and dedication to helping organizations improve their data protection strategies, adapting his technical advice to fit diverse environments and business needs.

Walter has worked side-by-side with channel partners at events and workshops, always striving to make technical details easy to understand and implement.

Passionate about learning from every new project and collaboration, he values knowledge sharing and teamwork above all else. Walter welcomes the opportunity to connect, listen, and continue growing in the ever-changing world of IT.

Awaiting biography.

Artur Bar with over 25 years of IT sales experience is specialized in creating new markets and developing sales teams, for advanced technologies.

Working with Intel for 20 years has extensive, practical experience in organizing sales events for distributors, OEM/MNCs, sales partners. He is charismatic presenter and technology trainer for server systems, client’s systems, software and AI. His presentations and trainings gather strong awareness and are very well received.

In private time photographer and startup management enthusiast.