Will specialises in writing and presenting – producing a huge range of content, ranging from thought-leadership articles to white papers. He started his career as a computer engineer before becoming one of the first producers on Sky TV’s primetime technology show “The Computer Channel” – alongside also covering mainstream business and technology news. He then worked as a product reviewer and technical writer for IT Network before going to Computer Weekly to cover security, telecoms and networking. He worked for several large technology brands including Microsoft and EMC as a technical writer and media consultant and was also the editor at International Broadcast Engineer – a role that saw him deliver a huge number of detailed analysis pieces on emerging video experiences. He has also written a number of books including tech guides for Which? and several "Dummies" guides on topics including big data and storage.

Will is also a highly experienced event moderator, managing content and panels at both the IBC and NAB shows for the last 10 years.

Nicklas Hermansson is a respected speaker, coach and business strategist who helps organizations understand how technology, innovation and digitalization are changing the world. With over 20 years of experience in media and journalism, he has developed a deep understanding of how new technologies and communication channels affect companies, industries and working life. In his lectures, Nicklas Hermansson provides a clear picture of what the workplace of the future may look like and what role technology will play in that development. He explains how artificial intelligence, digitalization and new innovations affect organizations and people while sharing perspectives on how companies can use the change to their advantage. His presentations are based on extensive research and analysis of global trends where he has gathered insights from a very large number of news and research reports to understand where the world is heading. 

Erik Fernholm is an award winning global speaker and bridge builder. 

His background is in Cognitive Neuroscience and Happiness research. The past 15 years he’s been bridging the gap between what we know and what we do in organisations, society and life when it comes to why we do what we do and what flourishing looks like. Today, he is one of Europe’s leading voices on navigating complexity, adapting to change and leading the sustainability transformation. Erik’s presentation style uniquely uses research to create lived experiences for the audience that integrates powerful insights and shift perspectives. 

- In 2011 Erik was awarded Speaker of the Year, as the youngest recipient to date.

- In 2021 Erik was awarded Top ten All-time Best Speakers in Sweden.

Awaiting biography.

Toni Trpkovski is the Global VP of Managed Services at Avenga, with 18+ years of executive experience delivering end-to-end operational excellence across complex enterprise environments and seamlessly integrating next-generation technologies across core infrastructure and business platforms.

Cecilia Björndahl is a Director at CGI, where she is accountable for the commercial performance, contract management and overall client engagement of strategic enterprise accounts spanning large-scale managed services, application management and consulting services. With more than 25 years of experience in IT, she connects client priorities, commercial performance and service delivery in complex enterprise environments.

Throughout her career, she has held P&L responsibility, shaped strategic deals and managed complex contracts, with a focus on commercial risk and sustainable business outcomes.

Cecilia believes that successful managed services partnerships require continuous dialogue with clients, a deep understanding of their evolving business needs and a willingness to challenge established ways of working. She emphasises the importance of staying informed about new technologies, automation and delivery models, while continuously evaluating whether contracted services and actual delivery remain aligned with what the customer needs.

For Cecilia, sustainable and profitable growth comes from combining commercial discipline and delivery excellence with the ability to adapt, improve and create value as customer needs evolve.

Beda Grahn is Managing Director and Vice President of Kyndryl Nordics and Baltics, where she leads the company’s work helping customers run, modernize and secure their mission-critical systems. Kyndryl is a leading provider of mission-critical enterprise technology services and Beda has been part of its journey since the company’s launch. Her focus is on helping customers evolve from day-to-day operational management to a strategic and innovation-led approach through managed services that deliver stability, resilience and a clear path to innovation.

Before Kyndryl, Beda held leadership roles in sales and marketing at Microsoft, F5 and Canal Digital. She is known as a changemaker with deep experience in transformation, turnarounds and building high-performing, inclusive teams. She brings that perspective on the people, partnerships and operating models behind successful managed services to the panel.

Marianne Peyk is Senior Vice President of Lifecycle Services at Solita Denmark, where she leads the company’s Managed Services business. As a leader across six departments, she focuses on scaling operations without compromising service quality, and on helping customers get lasting value from their business-critical applications and Cloud-based infrastructure.

Marianne holds an MSc in Business Administration and Computer Science and spent many years leading IT transformation in highly regulated banking environments and international organisations. She is known for bridging business strategy and technology execution.

Awaiting biography.

With over three decades of experience in the VAR and MSP channel, Gareth leads Druva’s MSP business across EMEA and APAC, enabling partners to redefine their data protection services through the power of a SaaS platform. His focus is on empowering MSPs to eliminate hardware dependencies, improve cash flow efficiency, and deliver greater value to their customers. 

A seasoned channel professional, Ian Anderson, has a wealth of experience spanning over 30 years in the IT channel and partner ecosystem. 

Prior to Park Place Technologies, Ian has held various channel roles that encompass a portfolio of IT infrastructure lifecycle solutions at HPE where he was responsible for the Mid-market and SMB Partners and Distribution, and more recently at Telefónica Tech.

Ian has brought his broad channel knowledge and experience to Park Place Technologies to extend our channel relationships and build strong trusted partnerships. Ian leads a team of 12 across EMEA including UK, Netherlands, Germany and UAE. 

Rebecca has six years of experience in the industry, spanning across numerous areas of the Cybersecurity landscape. She's worked for vendors specialising in Email Security, Web-filtering and Endpoint Detection. She has worked with the Huntress EMEA team for a year now, taking charge of protecting MSPs in the cybersecurity sector. Throughout her career Rebecca has partnered closely with numerous MSPs and channel partners as a trusted advisor, helping organisations understand modern threats, and build practical, effective security strategies.

Awaiting biography.

Adrian Lahovary is Sales Director for the Nordics and Benelux at WatchGuard Technologies. He has spent 16 years in cyber security, with earlier roles in product management and sales engineering. That gives him a view of the market from both the vendor and partner sides. Adrian helps partners grow their security business and turns complex technology into practical value for customers.

Awaiting biography.

Todd Smith is SVP of FinOps Sales at Calero, where he leads go-to-market for managing SaaS, cloud, and AI licensing, consumption, and utilization for Calero's MSP practice. A longtime sales leader across channel and direct, Todd has worked the spend management side of this market since before FinOps had a name. He is a frequent podcast guest and speaker on technology spend reduction. His focus is practical: where organizations are overspending, where they're exposed to risk, and how to fix it now.

Alex Ford is a Sales Leader at Huntress, where he oversees a team dedicated to helping Managed Service Providers (MSPs) strengthen their cybersecurity capabilities and better protect their customers. With over a decade of experience in the MSP ecosystem, Alex was one of Datto’s first EMEA employees, joining in 2013, before becoming one of IT Glue’s earliest hires in the region, where he built and scaled its EMEA operations and team.

Throughout his career, Alex has developed a deep understanding of the MSP landscape, the challenges partners face, and the opportunities to build more secure, successful businesses.  

Hugo Smales is a Pre-Sales Consultant at Hornetsecurity, specialising in cloud security, email threat protection, and Microsoft 365 governance. With a strong background in email security, phishing simulation, and data resilience, Hugo works closely with MSPs, IT leaders, and security teams to design robust defenses against modern cyber threats and streamline tenant compliance.

Jisse Plaggenborg is Sr. Manager MSPs at Eye Security, where he leads partner recruitment, growth, and community across Europe. With a background in channel sales at Teamleader and Ingram Micro, he has spent his career building partner ecosystems that scale. At Eye Security, he works with MSPs to help them turn cybersecurity into a recurring revenue line, without building the operational infrastructure themselves.