09:00
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Registration and Welcome Refreshments
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10:10
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Welcome, Opening Remarks and Housekeeping
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10:15
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KEYNOTE
Putting a House on the Moon – The Value of Reaching for the Impossible
Presented by Mikael Genberg
What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg.
In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth.
This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough.
With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.
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10:45
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The Hacker’s Cloud Toolkit: What MSPs Need to Know
Presented by Jack Duff - Huntress
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10:55
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Smarter AI For All
Presented by Artur Bar - Intel
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11:05
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Securing Success: Ensuring End-to-End Protection for Your Business Data
Presented by Name to be advised - ConnectWise
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11:15
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Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services
Presented by Tim Swainson - Sophos
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11:25
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PANEL SESSION
Here and now! Regional trends, challenges and opportunities
For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.
Intel, Huntress, ConnectWise, and Sophos
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11:45
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Morning Break - Refreshments and Networking Time
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12:25
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Unified Observability – Why Visibility Is the New MSP Superpower
Presented by Name to be advised - LogicMonitor
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12:35
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Ransomware-Proof Backups with Immutable Storage
Presented by Walter Berends - Object First
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12:45
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The AI Disruptions MSPs Can't Ignore
Presented by Name to be advised - Check Point
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12:55
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PANEL SESSION
Building the MSP of Tomorrow – Balancing Operational Excellence with Long-Term Strategy
What does it take to run a profitable, efficient MSP today – and ensure you remain competitive tomorrow? In this session, our expert panellists will explore both the immediate operational priorities and the longer-term strategic considerations that shape success. From staff recruitment, service creation, marketing and sales, through to regulatory changes, societal trends and evolving customer demands, the discussion will provide a complete view of how MSPs can build sustainable businesses. With questions from the audience, this interactive debate will offer practical guidance and forward-looking insights to help MSP leaders prepare for growth now and into the future.
Object First, LogicMonitor, and Check Point
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13:15
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Lunch Break and Networking Time
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14:35
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PANEL SESSION
M&A and Investment in the Nordics: Unlocking MSP Growth and Exit Opportunities
The Nordic MSP market is evolving rapidly, driven by consolidation, international investment, and increasing demand for scalable services. Whether you are planning to grow through acquisition, positioning for investment, or considering an eventual exit, this session will provide essential guidance. Our panel of advisors and MSP leaders will examine the latest M&A trends across the Nordic region, what investors and buyers are looking for, and how valuations are shifting. We’ll discuss how to prepare your business for a transaction, identify the right partners—whether strategic or financial—and successfully manage the process from initial discussions through to post-deal integration. Whether you’re on the buy-side, sell-side, or weighing your options, this debate offers practical insight to help you take advantage of market opportunities in the Nordics.
Iver Sverige, and Stratema
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14:55
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KEYNOTE
Angels & Devil's Cocktail
Presented by David JP Phillips
A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.
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15:25
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PANEL SESSION
The MSP Growth Panel – Real Strategies. Real Success
This MSP-only panel brings together successful operators to share what’s actually driving growth in 2025. From evolving service offerings to embedding AI, streamlining operations and delivering more strategic client outcomes – our panelists will unpack the practical steps they’re taking to stay competitive and scale. No vendors, no pitches – just real-world lessons, wins and challenges from MSPs who are navigating the same landscape as you.
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15:45
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Closing Remarks and Prize Draw Giveaways
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15:55
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Networking Drinks Reception
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