2025 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Nordic region, 2025 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Nordics 2025 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

At MSS Nordics 2025 as well as panel discussions and keynotes there is extensive networking time for delegates to meet with potential business partners and their peers across the region.

The Managed Services Summit Nordics 2025 is a C-suite event that addresses the most important issues facing MSPs today and gives real insight into tomorrow's opportunities.

Register now to secure your place at the Nordics’s top event for MSPs.

Be stimulated, energised and inspired.

2025 Agenda

Tuesday 21st October 2025 starting at 09:00 Local Time
09:00 Registration and Welcome Refreshments
10:10 Welcome, Opening Remarks and Housekeeping

Putting a House on the Moon – The Value of Reaching for the Impossible

Presented by Mikael Genberg

What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg. In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth. This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough. With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.

10:15 KEYNOTE
Putting a House on the Moon – The Value of Reaching for the Impossible
Presented by Mikael Genberg
What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg. In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth. This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough. With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.

The Hacker’s Cloud Toolkit: What MSPs Need to Know

Presented by Jack Duff - Huntress

Your clients believe MFA and Microsoft licensing make them secure but attackers know better. Business email compromise and cloud account takeovers are among the most costly and hardest to detect threats facing SMBs today. In this 10 minute session, we’ll expose the real techniques hackers use to bypass protections, hide in email accounts, and launch fraud schemes. You’ll see how these attacks happen step-by-step and learn how MSPs can defend clients, protect their reputation, and win with security services

10:45 The Hacker’s Cloud Toolkit: What MSPs Need to Know
Presented by Jack Duff - Huntress

Smarter AI For All

Presented by Artur Bar - Intel

In this session, you will hear about Lenovo's vision to unleash the power of AI to drive Intelligent transformation in every aspect of our lives and every industry. Learn how you can team with Lenovo and our global partner ecosystem to bring AI to your customer's data where and when they need it most, from pocket to cloud.

10:55 Smarter AI For All
Presented by Artur Bar - Intel

Securing Success: Ensuring End-to-End Protection for Your Business Data

Presented by Name to be advised - ConnectWise

This session outlines a proactive strategy for building customer trust, complying with regulations, and reducing risks related to data security incidents, all in the Microsoft 365 environment. End-to-end protection involves prevention, monitoring, and recovery phases. By proactively optimizing M365 security settings, businesses can strengthen defences and safeguard important information. Through proactive monitoring and rapid response, you and your customer can maintain real-time M365 security and protect against evolving risks. The presentation also highlights the importance of robust recovery strategies for swift data retrieval in case of corruption, loss, or disasters.

11:05 Securing Success: Ensuring End-to-End Protection for Your Business Data
Presented by Name to be advised - ConnectWise

Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services

Presented by Tim Swainson - Sophos

Join Sophos as we discuss an overview with an aim to untangle the latest conversations driving cybersecurity services. Compliance, Cyberinsurance, and Generative AI all have end users asking questions. In this session we take a look at how each of these fit into the conversation around selling Cybersecurity Services.

11:15 Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services
Presented by Tim Swainson - Sophos

Here and now! Regional trends, challenges and opportunities

Panel includes Intel, Huntress, ConnectWise, and Sophos

For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.

Artur Bar

EMEA Trainer of Intel Technologies

Intel

Jack Duff

Senior Sales Engineer

Huntress

Name to be advised

ConnectWise

Tim Swainson

MSP Channel Account Executive

Sophos

11:25 PANEL SESSION
Here and now! Regional trends, challenges and opportunities
For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.
Intel, Huntress, ConnectWise, and Sophos
11:45 Morning Break - Refreshments and Networking Time

Unified Observability – Why Visibility Is the New MSP Superpower

Presented by Name to be advised - LogicMonitor

LogicMonitor empowers MSPs with a single platform to monitor hybrid infrastructure, reduce downtime and automate incident response. This session explores how observability helps MSPs meet SLAs, improve customer experience and differentiate in a competitive market.

12:25 Unified Observability – Why Visibility Is the New MSP Superpower
Presented by Name to be advised - LogicMonitor

Ransomware-Proof Backups with Immutable Storage

Presented by Walter Berends - Object First

Object First enables MSPs to safeguard data using ransomware-proof, immutable storage designed specifically for Veeam. Learn how a secure, simple and powerful approach to backup can help MSPs ensure business continuity for their clients.

12:35 Ransomware-Proof Backups with Immutable Storage
Presented by Walter Berends - Object First

The AI Disruptions MSPs Can't Ignore

Presented by Name to be advised - Check Point

The abstract for this presentation is not yet available.

12:45 The AI Disruptions MSPs Can't Ignore
Presented by Name to be advised - Check Point

Building the MSP of Tomorrow – Balancing Operational Excellence with Long-Term Strategy

Panel includes Object First, LogicMonitor, and Check Point

What does it take to run a profitable, efficient MSP today – and ensure you remain competitive tomorrow? In this session, our expert panellists will explore both the immediate operational priorities and the longer-term strategic considerations that shape success. From staff recruitment, service creation, marketing and sales, through to regulatory changes, societal trends and evolving customer demands, the discussion will provide a complete view of how MSPs can build sustainable businesses. With questions from the audience, this interactive debate will offer practical guidance and forward-looking insights to help MSP leaders prepare for growth now and into the future.

Axel Sundelof

Territory Manager Nordics

Object First

Name to be advised

LogicMonitor

Name to be advised

Check Point

12:55 PANEL SESSION
Building the MSP of Tomorrow – Balancing Operational Excellence with Long-Term Strategy
What does it take to run a profitable, efficient MSP today – and ensure you remain competitive tomorrow? In this session, our expert panellists will explore both the immediate operational priorities and the longer-term strategic considerations that shape success. From staff recruitment, service creation, marketing and sales, through to regulatory changes, societal trends and evolving customer demands, the discussion will provide a complete view of how MSPs can build sustainable businesses. With questions from the audience, this interactive debate will offer practical guidance and forward-looking insights to help MSP leaders prepare for growth now and into the future.
Object First, LogicMonitor, and Check Point
13:15 Lunch Break and Networking Time

M&A and Investment in the Nordics: Unlocking MSP Growth and Exit Opportunities

Panel includes Iver Sverige, and Stratema

The Nordic MSP market is evolving rapidly, driven by consolidation, international investment, and increasing demand for scalable services. Whether you are planning to grow through acquisition, positioning for investment, or considering an eventual exit, this session will provide essential guidance. Our panel of advisors and MSP leaders will examine the latest M&A trends across the Nordic region, what investors and buyers are looking for, and how valuations are shifting. We’ll discuss how to prepare your business for a transaction, identify the right partners—whether strategic or financial—and successfully manage the process from initial discussions through to post-deal integration. Whether you’re on the buy-side, sell-side, or weighing your options, this debate offers practical insight to help you take advantage of market opportunities in the Nordics.

Claus Rydkjaer

Group CCO & Managing Director of Iver Managed Services

Iver Sverige

Lars Stenvold Wik

Director

Stratema

14:35 PANEL SESSION
M&A and Investment in the Nordics: Unlocking MSP Growth and Exit Opportunities
The Nordic MSP market is evolving rapidly, driven by consolidation, international investment, and increasing demand for scalable services. Whether you are planning to grow through acquisition, positioning for investment, or considering an eventual exit, this session will provide essential guidance. Our panel of advisors and MSP leaders will examine the latest M&A trends across the Nordic region, what investors and buyers are looking for, and how valuations are shifting. We’ll discuss how to prepare your business for a transaction, identify the right partners—whether strategic or financial—and successfully manage the process from initial discussions through to post-deal integration. Whether you’re on the buy-side, sell-side, or weighing your options, this debate offers practical insight to help you take advantage of market opportunities in the Nordics.
Iver Sverige, and Stratema

Angels & Devil's Cocktail

Presented by David JP Phillips

A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.

14:55 KEYNOTE
Angels & Devil's Cocktail
Presented by David JP Phillips
A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.

The MSP Growth Panel – Real Strategies. Real Success

This MSP-only panel brings together successful operators to share what’s actually driving growth in 2025. From evolving service offerings to embedding AI, streamlining operations and delivering more strategic client outcomes – our panelists will unpack the practical steps they’re taking to stay competitive and scale. No vendors, no pitches – just real-world lessons, wins and challenges from MSPs who are navigating the same landscape as you.

15:25 PANEL SESSION
The MSP Growth Panel – Real Strategies. Real Success
This MSP-only panel brings together successful operators to share what’s actually driving growth in 2025. From evolving service offerings to embedding AI, streamlining operations and delivering more strategic client outcomes – our panelists will unpack the practical steps they’re taking to stay competitive and scale. No vendors, no pitches – just real-world lessons, wins and challenges from MSPs who are navigating the same landscape as you.
15:45 Closing Remarks and Prize Draw Giveaways
15:55 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 16 Sep 2025 at 6:22pm.

Meet our 2025 Event Sponsors