2024 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Nordic region, 2025 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Nordics 2025 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

At MSS Nordics 2025 as well as panel discussions and keynotes there is extensive networking time for delegates to meet with potential business partners and their peers across the region.

The Managed Services Summit Nordics 2025 is a C-suite event that addresses the most important issues facing MSPs today and gives real insight into tomorrow's opportunities.

Register now to secure your place at the Nordics’s top event for MSPs.

Be stimulated, energised and inspired.

2025 Agenda

Tuesday 21st October 2025 starting at 08:00 Local Time
08:00 Registration and Welcome Refreshments
09:10 Welcome, Opening Remarks and Housekeeping
09:15 Headline Sponsor Message

Putting a House on the Moon – The Value of Reaching for the Impossible

Presented by Mikael Genberg

What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg. In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth. This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough. With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.

09:20 KEYNOTE
Putting a House on the Moon – The Value of Reaching for the Impossible
Presented by Mikael Genberg
What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg. In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth. This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough. With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.

Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress

Presented by Name to be advised - Huntress

As cyber attacks grow more targeted and relentless, MSPs remain on the front lines defending small and medium businesses. In this fast-paced session, we’ll unpack key findings from the Huntress 2025 Cyber Threat Report; spotlighting the latest attack trends, real-world incident data, and the tactics adversaries are using to bypass traditional defenses. You'll walk away with actionable insights to strengthen your clients' security posture and stay one step ahead of today’s evolving threats.

09:50 Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress
Presented by Name to be advised - Huntress

Smarter AI For All

Presented by Name to be advised - Lenovo

In this session, you will hear about Lenovo's vision to unleash the power of AI to drive Intelligent transformation in every aspect of our lives and every industry. Learn how you can team with Lenovo and our global partner ecosystem to bring AI to your customer's data where and when they need it most, from pocket to cloud.

10:00 Smarter AI For All
Presented by Name to be advised - Lenovo
10:10 Platinum Sponsor Presentation
10:20 Platinum Sponsor Presentation
10:30 PANEL SESSION
Here and now! Regional trends, challenges and opportunities
For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.
10:50 Morning Break - Refreshments and Networking Time
11:20 Platinum Sponsor Presentation
11:30 Platinum Sponsor Presentation
11:40 Platinum Sponsor Presentation
11:50 Platinum Sponsor Presentation
12:00 PANEL SESSION
Building a better MSP
In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.
12:20 Lunch Break and Networking Time
13:30 PANEL SESSION
The Next Five! What longer term strategies will deliver success?
For our final panel session, our panellists will look at the longer-term evolution within the IT service delivery sector to provide business leaders with insights into the wider trends and market forces impacting success. With questions from the audience, this thought-provoking debate will examine emerging, regulatory changes, and societal factors that MSPs should consider as part of strategic decision making.

Angels & Devil's Cocktail

Presented by David JP Phillips

A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.

14:00 KEYNOTE
Angels & Devil's Cocktail
Presented by David JP Phillips
A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.

Securing Success: Ensuring End-to-End Protection for Your Business Data

Presented by Name to be advised - ConnectWise

This session outlines a proactive strategy for building customer trust, complying with regulations, and reducing risks related to data security incidents, all in the Microsoft 365 environment. End-to-end protection involves prevention, monitoring, and recovery phases. By proactively optimizing M365 security settings, businesses can strengthen defences and safeguard important information. Through proactive monitoring and rapid response, you and your customer can maintain real-time M365 security and protect against evolving risks. The presentation also highlights the importance of robust recovery strategies for swift data retrieval in case of corruption, loss, or disasters.

14:30 Securing Success: Ensuring End-to-End Protection for Your Business Data
Presented by Name to be advised - ConnectWise

Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services

Presented by Tim Swainson - Sophos

Join Sophos as we discuss an overview with an aim to untangle the latest conversations driving cybersecurity services. Compliance, Cyberinsurance, and Generative AI all have end users asking questions. In this session we take a look at how each of these fit into the conversation around selling Cybersecurity Services.

14:40 Compliance, Insurance, and AI – The Latest Wave of Conversations Driving Cybersecurity Services
Presented by Tim Swainson - Sophos

Presentation by LogicMonitor

Presented by Name to be advised - LogicMonitor

The abstract for this presentation is not yet available.

14:50 Presentation by LogicMonitor
Presented by Name to be advised - LogicMonitor

Ransomware-Proof Backups with Immutable Storage

Presented by Name to be advised - Object First

Object First enables MSPs to safeguard data using ransomware-proof, immutable storage designed specifically for Veeam. Learn how a secure, simple and powerful approach to backup can help MSPs ensure business continuity for their clients.

15:00 Ransomware-Proof Backups with Immutable Storage
Presented by Name to be advised - Object First
15:10 Afternoon Break - Refreshments and Networking Time
15:30 Gold Sponsor Presentation
15:40 Gold Sponsor Presentation
15:50 Gold Sponsor Presentation
16:00 Gold Sponsor Presentation
16:10 Closing Remarks and Prize Draw Giveaways
16:20 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 20 Jul 2025 at 4:35pm.

Meet our 2025 Event Sponsors

Meet our 2024 Event Sponsors