2024 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Nordic region, 2025 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Nordics 2025 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

At MSS Nordics 2025 as well as panel discussions and keynotes there is extensive networking time for delegates to meet with potential business partners and their peers across the region.

The Managed Services Summit Nordics 2025 is a C-suite event that addresses the most important issues facing MSPs today and gives real insight into tomorrow's opportunities.

Register now to secure your place at the Nordics’s top event for MSPs.

Be stimulated, energised and inspired.

2025 Agenda

Tuesday 21st October 2025 starting at 08:00 Local Time
08:00 Registration and Welcome Refreshments
09:10 Welcome, Opening Remarks and Housekeeping
09:15 Headline Sponsor Message

Putting a House on the Moon – The Value of Reaching for the Impossible

Presented by Mikael Genberg

What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg. In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth. This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough. With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.

09:20 KEYNOTE
Putting a House on the Moon – The Value of Reaching for the Impossible
Presented by Mikael Genberg
What do treehouses, underwater hotels, and lunar real estate have in common? Mikael Genberg. In this captivating and humorous keynote, Swedish artist and innovator Mikael Genberg shares the story of how a bold idea — to place a house on the Moon — became a decades-long journey filled with creativity, setbacks, global collaboration, and one spectacularly “hard landing.” Through it all, Mikael reveals how aiming for the impossible can spark real change here on Earth. This is not just a talk about space. It’s about imagination as a tool for innovation, how storytelling fuels ambition, and why failure might just be the best proof that you're reaching high enough. With warmth, wit, and unforgettable anecdotes, Mikael invites audiences to think differently, dream bigger, and dare to build their own Moonshots — whether they land smoothly or not.
09:50 Platinum Sponsor Presentation
10:00 Platinum Sponsor Presentation
10:10 Platinum Sponsor Presentation
10:20 Platinum Sponsor Presentation
10:30 PANEL SESSION
Here and now! Regional trends, challenges and opportunities
For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.
10:50 Morning Break - Refreshments and Networking Time
11:20 Platinum Sponsor Presentation
11:30 Platinum Sponsor Presentation
11:40 Platinum Sponsor Presentation
11:50 Platinum Sponsor Presentation
12:00 PANEL SESSION
Building a better MSP
In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.
12:20 Lunch Break and Networking Time
13:30 PANEL SESSION
The Next Five! What longer term strategies will deliver success?
For our final panel session, our panellists will look at the longer-term evolution within the IT service delivery sector to provide business leaders with insights into the wider trends and market forces impacting success. With questions from the audience, this thought-provoking debate will examine emerging, regulatory changes, and societal factors that MSPs should consider as part of strategic decision making.

Angels & Devil's Cocktail

Presented by David JP Phillips

A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.

14:00 KEYNOTE
Angels & Devil's Cocktail
Presented by David JP Phillips
A lecture on modern self-leadership or leadership and how our biology and neurology affect who we are and the decisions we make.
14:30 Gold Sponsor Presentation
14:40 Gold Sponsor Presentation
14:50 Gold Sponsor Presentation
15:00 Gold Sponsor Presentation
15:10 Afternoon Break - Refreshments and Networking Time
15:30 Gold Sponsor Presentation
15:40 Gold Sponsor Presentation
15:50 Gold Sponsor Presentation
16:00 Gold Sponsor Presentation
16:10 Closing Remarks and Prize Draw Giveaways
16:20 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 02 Jul 2025 at 7:28am.

Meet our 2025 Event Sponsors

Meet our 2024 Event Sponsors