2026 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Nordic region, 2026 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Nordics 2026 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

At MSS Nordics 2026 as well as panel discussions and keynotes there is extensive networking time for delegates to meet with potential business partners and their peers across the region.

The Managed Services Summit Nordics 2026 is a C-suite event that addresses the most important issues facing MSPs today and gives real insight into tomorrow's opportunities.

Register now to secure your place at the Nordics’s top event for MSPs.

Be stimulated, energised and inspired.

2026 Agenda

Thursday 5th November 2026 starting at 09:00 Local Time
09:00 Registration and Welcome Refreshments
10:00 Welcome, Opening Remarks, Housekeeping and Earlybird Prize Draw - Bose Soundlink Flex SE Bluetooth Speaker

The Science of Leading in Uncertainty

Presented by Erik Fernholm

In his keynote, Erik will offer insights into why smart leaders get stuck in complexity and what neuroscience reveals about trust, meaning, and adaptability. Today’s leaders are expected to create clarity, make decisions, and drive results while navigating a terrain that's constantly changing. Most believe the challenge is complexity. It isn’t. It’s adaptability. Across the session, you’ll discover science-backed keys to inner leadership that help you build trust, create meaning, and lead with clarity in uncertainty. If leadership feels harder than it used to, this will show you why and what to do differently.

10:05 KEYNOTE
The Science of Leading in Uncertainty
Presented by Erik Fernholm
In his keynote, Erik will offer insights into why smart leaders get stuck in complexity and what neuroscience reveals about trust, meaning, and adaptability. Today’s leaders are expected to create clarity, make decisions, and drive results while navigating a terrain that's constantly changing. Most believe the challenge is complexity. It isn’t. It’s adaptability. Across the session, you’ll discover science-backed keys to inner leadership that help you build trust, create meaning, and lead with clarity in uncertainty. If leadership feels harder than it used to, this will show you why and what to do differently.
10:35 Q&A with our Keynote Speaker, Erik Fernholm

Inside the 2026 Cyber Threat Landscape: Key Insights from Huntress

Presented by Rebecca Springett - Huntress

This session examines the latest cyber threat trends facing MSPs and their customers. Drawing on data from Huntress threat operations and the company’s latest threat report, the presentation highlights attacker techniques, real-world incidents and evolving adversary behaviour. The goal is to provide actionable insights MSPs can use to strengthen security services and better defend SMB clients.

10:45 Inside the 2026 Cyber Threat Landscape: Key Insights from Huntress
Presented by Rebecca Springett - Huntress

SOC Dilemma: Build it or buy it

Presented by Jisse Plaggenborg - Eye Security

What do customers really expect from their MSP when they buy ’security'? Through a real MSP case, this session explores the trade-offs of building an in-house SOC or buying the capability. It shapes customer experience, operational responsibility, cost, and growth. At the end of the session, you will receive 5 key takeaways for your make-or-buy decision that fits the needs of your customers and your business model.

10:55 SOC Dilemma: Build it or buy it
Presented by Jisse Plaggenborg - Eye Security

An Attack In 2026

Presented by Hugo Smales - Hornetsecurity

How cyber attacks have changed in the wake of increased AI availability and usage.

11:05 An Attack In 2026
Presented by Hugo Smales - Hornetsecurity

The Next Era of MSP Security: Agentic AI in Action

Presented by Adrian Lahovary - WatchGuard

MSPs are being asked to protect more customers, against faster threats, without adding headcount. In this 10-minute session, Adrian Lahovary shows how WatchGuard’s agentic AI, Rai, takes on repeatable security work so MSPs can run more efficiently, grow more profitably, and deliver stronger security, while staying in control.

11:15 The Next Era of MSP Security: Agentic AI in Action
Presented by Adrian Lahovary - WatchGuard

Cybersecurity, sovereignty and risk – navigating the new MSP responsibility

Panel includes WatchGuard, Huntress, Eye Security, and Hornetsecurity

Managed service providers across the Nordic region are taking on an increasingly important role in helping customers manage cybersecurity, regulatory requirements and questions around digital sovereignty. As organisations become more dependent on cloud services, AI and interconnected technology environments, MSPs are being asked not only to protect systems, but also to understand where data resides, who ultimately has jurisdiction over it and how technology choices affect operational risk. In this panel, industry experts will explore how cybersecurity, sovereignty and resilience are changing the relationship between MSPs and their customers. Panellists will consider how providers can respond to growing regulatory expectations, increasing concern around data control and rapidly evolving cyber threats, while avoiding unnecessary complexity within their technology stacks. The discussion will also examine how MSPs can assess vendor risk, communicate sovereignty considerations to customers and build security services that remain commercially viable. For Nordic MSPs, the challenge is increasingly about balancing innovation with control, helping customers adopt new technologies while maintaining confidence in the security, location and governance of their data.

Adrian Lahovary

Sales Director, Nordics and Benelux

WatchGuard

Alex Ford

Sales Leader

Huntress

Jisse Plaggenborg

Senior Manager MSPs

Eye Security

Stephen Simons

Head of Partner Account Management

Hornetsecurity

11:25 PANEL SESSION
Cybersecurity, sovereignty and risk – navigating the new MSP responsibility
Managed service providers across the Nordic region are taking on an increasingly important role in helping customers manage cybersecurity, regulatory requirements and questions around digital sovereignty. As organisations become more dependent on cloud services, AI and interconnected technology environments, MSPs are being asked not only to protect systems, but also to understand where data resides, who ultimately has jurisdiction over it and how technology choices affect operational risk. In this panel, industry experts will explore how cybersecurity, sovereignty and resilience are changing the relationship between MSPs and their customers. Panellists will consider how providers can respond to growing regulatory expectations, increasing concern around data control and rapidly evolving cyber threats, while avoiding unnecessary complexity within their technology stacks. The discussion will also examine how MSPs can assess vendor risk, communicate sovereignty considerations to customers and build security services that remain commercially viable. For Nordic MSPs, the challenge is increasingly about balancing innovation with control, helping customers adopt new technologies while maintaining confidence in the security, location and governance of their data.
11:55 Morning Break - Refreshments and Networking Time

Scaling Smarter with the Right Partner: How to Deliver Value through Partnerships

Presented by Ian Anderson - Park Place Technologies

As customer demands continue to grow, Managed Service Providers (MSPs) must expand their capabilities while controlling costs and maintaining service excellence. This session explores how strategic partnerships enable MSPs to deliver greater customer value by extending service offerings such as 24x7 NOC support, Infrastructure Managed Services including UNIX/Linux expertise, and complementary professional services. By leveraging specialist partners, MSPs can address service gaps, support global customer requirements, reduce infrastructure support costs through Third-Party Maintenance (TPM), and overcome refresh delays with access to critical components and upgrades. Attendees will gain insights into how the right partnership strategy drives differentiation, strengthens customer relationships, and enables scalable, profitable growth.

12:25 Scaling Smarter with the Right Partner: How to Deliver Value through Partnerships
Presented by Ian Anderson - Park Place Technologies

Compete Smarter: How MSPs Are Using AIOps to Cut Costs and Differentiate

Presented by Dan Bartram - BigPanda

MSPs operate in a challenging environment, constantly balancing the need to stay cost effective, demonstrate clear value to customers, and stand out in a crowded market. Meeting all three at the same time is harder than ever. This session explores how AIOps and automation can help MSPs tackle all three at once. Drawing on real-world experience deploying BigPanda in a managed services environment, Dan Bartram will examine how providers can automate more of the work that once required growing headcount, onboard new customers faster using pre-built integrations, and resolve more incidents without escalating back to clients. Attendees will leave with a clearer picture of how modern AIOps changes what it means to run a competitive MSP practice, from how you staff your NOC, to the differentiated services you can bring to market.

12:35 Compete Smarter: How MSPs Are Using AIOps to Cut Costs and Differentiate
Presented by Dan Bartram - BigPanda

AI and the Next MSP Opportunity

Presented by Gareth Lush - Druva

This session explores how MSPs can use agentic AI to improve service delivery, while creating new recurring revenue opportunities around AI resilience and governance. We’ll look at the growing need for visibility, control and accountability as customers adopt AI tools and agents, and why protecting the evidence behind AI interactions: including prompts, outputs and supporting data, is becoming increasingly important.

12:45 AI and the Next MSP Opportunity
Presented by Gareth Lush - Druva

One Platform, Every Tenant: How MSPs Turn AI, Cloud, and SaaS Spend into Recurring Revenue

Presented by Todd Smith - Calero

Your customers are adding AI, cloud, and SaaS faster than anyone can track the spend, and most MSPs are managing it tenant by tenant, if at all. Todd Smith, SVP of FinOps Sales at Calero, shows how a multi-tenant platform changes that: AI consumption tracking, cloud cost optimization, and SaaS management and governance across every customer from a single view. MSPs walk away with a practical model for building a FinOps service that cuts customer waste, deepens the relationship, and adds a new recurring revenue line.

12:55 One Platform, Every Tenant: How MSPs Turn AI, Cloud, and SaaS Spend into Recurring Revenue
Presented by Todd Smith - Calero

The MSP of Tomorrow – Balancing Operational Efficiency and Long-Term Strategy

Panel includes BigPanda, Druva, Park Place Technologies, and Calero

Managed service providers across the Nordic region face a dual challenge: maintaining operational excellence today while preparing their organisations for the future of IT services. In this panel, industry experts examine how MSPs can balance day-to-day operational demands with longer-term strategic planning. Panellists will explore how service providers can continue delivering reliable support while also investing in new capabilities such as advanced cybersecurity services, cloud transformation and automation. The discussion will also address broader industry influences, including regulatory change, shifting workforce expectations and evolving customer demands. Nordic businesses are increasingly looking for MSPs that can provide both technical expertise and strategic guidance. Panellists will share insights into how MSPs can adapt their service models, develop skilled teams and build organisations capable of long-term growth. For attendees, the session aims to provide a clear understanding of how MSPs can evolve their businesses to remain competitive in a rapidly changing technology landscape.

Andrew Sunley

Senior Manager, Solution Provider Partner

BigPanda

Gareth Lush

RVP MSP Sales

Druva

Ian Anderson

Senior Director, Channel Sales

Park Place Technologies

Todd Smith

SVP of FinOps Sales, Calero

Calero

13:05 PANEL SESSION
The MSP of Tomorrow – Balancing Operational Efficiency and Long-Term Strategy
Managed service providers across the Nordic region face a dual challenge: maintaining operational excellence today while preparing their organisations for the future of IT services. In this panel, industry experts examine how MSPs can balance day-to-day operational demands with longer-term strategic planning. Panellists will explore how service providers can continue delivering reliable support while also investing in new capabilities such as advanced cybersecurity services, cloud transformation and automation. The discussion will also address broader industry influences, including regulatory change, shifting workforce expectations and evolving customer demands. Nordic businesses are increasingly looking for MSPs that can provide both technical expertise and strategic guidance. Panellists will share insights into how MSPs can adapt their service models, develop skilled teams and build organisations capable of long-term growth. For attendees, the session aims to provide a clear understanding of how MSPs can evolve their businesses to remain competitive in a rapidly changing technology landscape.
13:35 Lunch Break and Networking
14:35 Prize Draw - Apple Airpods

Human 2.0 – Welcome to 2049

Presented by Nicklas Hermansson

The AI revolution is fundamentally transforming society and rewriting the rules of the job market. But how do we navigate this shift? Media pioneer Nicklas Hermansson takes you on a mind-bending time travel to the year 2049 to reveal the human superpowers you need to develop today to emerge as a winner tomorrow. While AI unlocks unprecedented creativity, it also forces us to adapt at a scale never seen before. To stay relevant in an automated world, the future belongs to those who cultivate the skills machines can never replace. Are you ready?

14:40 KEYNOTE
Human 2.0 – Welcome to 2049
Presented by Nicklas Hermansson
The AI revolution is fundamentally transforming society and rewriting the rules of the job market. But how do we navigate this shift? Media pioneer Nicklas Hermansson takes you on a mind-bending time travel to the year 2049 to reveal the human superpowers you need to develop today to emerge as a winner tomorrow. While AI unlocks unprecedented creativity, it also forces us to adapt at a scale never seen before. To stay relevant in an automated world, the future belongs to those who cultivate the skills machines can never replace. Are you ready?
15:10 Q&A with our Keynote Speaker, Nicklas Hermansson

Growth in Practice – Lessons from High-Performing MSPs

Panel includes Kyndryl, CGI, Solita, Cristie, and Avenga

Many MSPs aspire to grow quickly, but sustainable growth requires a clear strategy, disciplined execution and the ability to adapt to changing market conditions. In this MSP-only discussion, successful operators share the strategies that are helping them expand their businesses in 2026. The panel will explore how providers are evolving their service portfolios, strengthening cybersecurity offerings and using automation to improve operational efficiency. Panellists will also discuss how MSPs can develop stronger customer relationships and position themselves as trusted advisors rather than purely technical service providers. A key focus will be on practical lessons learned, including how to prioritise investment, select technology partners and manage organisational growth without sacrificing service quality. For MSP leaders attending the session, the goal is to provide candid insight into what is working in the market today and how peers are navigating the opportunities and challenges associated with scaling a modern managed services business.

Beda Grahn

VP Managing Director Nordics & Baltics

Kyndryl

Cecilia Björndahl

Director Consulting

CGI

Marianne Peyk

Senior Vice President, Lifecycle Services

Solita

Pétur Eyþórsson

Senior Advisor - Cybersecurity and Enterprise Data Protection

Cristie

Toni Trpkovski

Global VP of Managed Services

Avenga

15:20 PANEL SESSION
Growth in Practice – Lessons from High-Performing MSPs
Many MSPs aspire to grow quickly, but sustainable growth requires a clear strategy, disciplined execution and the ability to adapt to changing market conditions. In this MSP-only discussion, successful operators share the strategies that are helping them expand their businesses in 2026. The panel will explore how providers are evolving their service portfolios, strengthening cybersecurity offerings and using automation to improve operational efficiency. Panellists will also discuss how MSPs can develop stronger customer relationships and position themselves as trusted advisors rather than purely technical service providers. A key focus will be on practical lessons learned, including how to prioritise investment, select technology partners and manage organisational growth without sacrificing service quality. For MSP leaders attending the session, the goal is to provide candid insight into what is working in the market today and how peers are navigating the opportunities and challenges associated with scaling a modern managed services business.
15:50 Closing Remarks and Prize Draw - Apple iPad
15:55 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 01 Nov 2026 at 1:15pm.

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