Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Nordic region, 2024 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Nordics 2024 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

At MSS Nordics 2024 as well as panel discussions and keynotes there is extensive networking time for delegates to meet with potential business partners and their peers across the region.

The Managed Services Summit Nordics 2024 is a C-suite event that addresses the most important issues facing MSPs today and gives real insight into tomorrow's opportunities.

Register now to secure your place at the Nordics’s top event for MSPs.

Be stimulated, energised and inspired.

2024 Agenda

Tuesday 1st October 2024 starting at 08:30 Local Time
08:30 Registration and welcome refreshments
09:15 Welcome Speech & Headline Sponsor Message

Speaker, inspirer, and personal security specialist

Presented by Carl Finnborg

Carl lives a life that can be likened to a Hollywood movie. He is well-trained, and works closely with corporate leaders, world-renowned artists, and political figures. At the same time, there is an internal struggle within Carl, a battle against both body and mind. After many years in London, Carl leaves the hectic life for a quieter one back home in Sweden. On a sunny day, in a park full of playing children, a man appears, shoots Carl multiple times, and throws corrosive acid in his face. Everything goes black. When Carl wakes up, he is the victim, protected by men like he used to be. Carl now faces a choice: to give up or to rise once again and fight against his greatest enemy – himself. Bodyguard Carl is a thrilling tale of resilience, forgiveness, and love. During the show, you will gain a unique insight into overcoming “the impossible” and how to turn setbacks into success. Carl shares all the insights and lessons he has gathered on his journey, complete with practical life hacks that you can apply to your own life.

09:30 KEYNOTE
Speaker, inspirer, and personal security specialist
Presented by Carl Finnborg
Carl lives a life that can be likened to a Hollywood movie. He is well-trained, and works closely with corporate leaders, world-renowned artists, and political figures. At the same time, there is an internal struggle within Carl, a battle against both body and mind. After many years in London, Carl leaves the hectic life for a quieter one back home in Sweden. On a sunny day, in a park full of playing children, a man appears, shoots Carl multiple times, and throws corrosive acid in his face. Everything goes black. When Carl wakes up, he is the victim, protected by men like he used to be. Carl now faces a choice: to give up or to rise once again and fight against his greatest enemy – himself. Bodyguard Carl is a thrilling tale of resilience, forgiveness, and love. During the show, you will gain a unique insight into overcoming “the impossible” and how to turn setbacks into success. Carl shares all the insights and lessons he has gathered on his journey, complete with practical life hacks that you can apply to your own life.

MSPs - Get Your Life Back

Presented by Jozef Kacala - GFI Software

GFI software will discuss its fastest-growing product, GFI AppManager AI, and the game-changing benefits of enabling MSPs to manage multiple products and customers from a single dashboard. GFI Software is also announcing GFI AppManager AI’s RADAR™ feature, offering proactive monitoring of vulnerabilities and threats across users, networks, and applications, helping IT teams to avert potential security breaches.

10:00 MSPs - Get Your Life Back
Presented by Jozef Kacala - GFI Software

Presentation by Kaseya

Presented by Jack Cooke - Kaseya

The abstract for this presentation is not yet available.

10:15 Presentation by Kaseya
Presented by Jack Cooke - Kaseya

Presentation by ConnectWise

Presented by Name to be advised - ConnectWise

The abstract for this presentation is not yet available.

10:30 Presentation by ConnectWise
Presented by Name to be advised - ConnectWise

Presentation title to be confirmed

Presented by Name to be advised - Lenovo

The abstract for this presentation is not yet available.

10:45 Presentation Title to be Confirmed - Lenovo
Presented by Name to be advised - Lenovo

Here and now! What does the Nordic MSP sector look like today?

Panel includes Kaseya, GFI Software, ConnectWise, and Lenovo

For our opening plenary session, our panelists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.

11:00 PANEL SESSION
Here and now! What does the Nordic MSP sector look like today?
For our opening plenary session, our panelists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.
Kaseya, GFI Software, ConnectWise, and Lenovo
11:20 Morning Break and Networking

The Latest Wave of Conversations Driving Cybersecurity Services

Presented by Tim Swainson - Sophos

Join Sophos as we discuss an overview with an aim to untangle the latest conversations driving cybersecurity services. How is an MSP service complemented by outsourcing to Vendors Services. How do you add Cybersecurity to your Managed Services and retain the value that you delver to your customers when third party services are used? In this session we take a look at how to build, promote and deliver Cybersecurity as a Service mixed with the areas that you currently specialise in offering.

11:45 The Latest Wave of Conversations Driving Cybersecurity Services
Presented by Tim Swainson - Sophos

Building Sales Strategies that Scale

Presented by David Treiberg - Pax8

MSP's continue to face challenges in daily business operations around how to build a sales strategy that works, and can future-proof growth aspirations. In this session, we'll discuss what MSP's can do to solidify a sales strategy that allows them to streamline operations, create more sustainable and high-margin solutions, while delivering a customer experience that can endure through growth and scale.

11:55 Building Sales Strategies that Scale
Presented by David Treiberg - Pax8

Embrace the Power of Choice: Enhancing Flexibility and Customer Empowerment

Presented by Steven Dewinter - Parallels

In this session, Steven will guide you on a journey to discover how organizations designed for choice are far better equipped to adapt to the myriad and often surprising challenges that businesses face today. He will delve into the advantages of providing diverse application delivery services tailored to various customer needs, as opposed to relying on a single-solution approach. Steven will also explore strategies for implementing changes in how applications and data are delivered to customers while maintaining a consistent user experience. By the end of the session, you will have a deeper understanding of the importance of flexibility in application delivery and how it can significantly enhance your organization's ability to respond to evolving market demands and the expectations of your customers.

12:05 Embrace the Power of Choice: Enhancing Flexibility and Customer Empowerment
Presented by Steven Dewinter - Parallels

Improve Customer Business Outcomes with Complete and Scalable Services Offering

Presented by Henrik Davidsson - Check Point

In today's world where managed security providers face complexity of the threat landscape, compliance and regulatory requirements, while managing skill shortage, alert fatigues, vendor fragmentation and cost control, the answer is working with a partner that enables platform consolidation and unique support in the service creation process to mitigate these increasing internal and external challenges. In this session, you will discover how Check Point, a leading AI-powered, cloud-delivered cyber security platform provider, continues to drive market evolution & innovation by empowering MSPs to reduce time to market and create scalable and complete cybersecurity services with clear business outcomes.

12:15 Improve Customer Business Outcomes with Complete and Scalable Services Offering
Presented by Henrik Davidsson - Check Point

The Next Five! What longer term strategies will deliver success?

For our second plenary session, our panelists will look at the longer-term evolution within the IT service delivery sector to provide business leaders with insights into the wider trends and market forces impacting success. With questions from the audience, this thought-provoking debate will examine emerging technologies such as AI, regulatory changes, and societal factors that MSP's should consider as part of strategic decision making.

12:25 PANEL SESSION
The Next Five! What longer term strategies will deliver success?
For our second plenary session, our panelists will look at the longer-term evolution within the IT service delivery sector to provide business leaders with insights into the wider trends and market forces impacting success. With questions from the audience, this thought-provoking debate will examine emerging technologies such as AI, regulatory changes, and societal factors that MSP's should consider as part of strategic decision making.
12:40 Lunch Break and Networking
13:40 Welcome Back - Announcing the 3rd Prize Draw Winner for SEK 2,000 voucher to spend at Köttmästarn steakhouse restaurant, Stockholm

The experimental mindset to leverage AI in life and at work

Presented by John Airaksinen

The possibilities for using AI in important aspects of your life and work are endless. The limiting factor is typically our human creativity and ability to experiment. In this talk, John Airaksinen will show you how to kickstart your experimental AI mindset and develop your intuition for AI use cases. You will learn how to identify needs both at work and outside of it, and quickly test if AI can help. And, if you’re up for it, how to start digitizing valuable information from your brain, and begin creating your very own AI twin.

13:40 KEYNOTE
The experimental mindset to leverage AI in life and at work
Presented by John Airaksinen
The possibilities for using AI in important aspects of your life and work are endless. The limiting factor is typically our human creativity and ability to experiment. In this talk, John Airaksinen will show you how to kickstart your experimental AI mindset and develop your intuition for AI use cases. You will learn how to identify needs both at work and outside of it, and quickly test if AI can help. And, if you’re up for it, how to start digitizing valuable information from your brain, and begin creating your very own AI twin.

Transforming DBA Workflows: Innovative Approaches to Increase MSP Profitability

Presented by Per Christopher Undheim - dbWatch

Join us for "Transforming DBA Workflows: Innovative Approaches to Increase MSP Profitability," where we'll explore advanced strategies to enhance DBA efficiency and boost MSP profitability. This presentation highlights how dbWatch Control Center revolutionizes database management by offering comprehensive monitoring, reducing costs, and improving performance. Key topics include cross-platform monitoring, cost reduction through tool consolidation, and enhanced security compliance. Discover how dbWatch's innovative solutions can transform your workflows, leading to greater operational efficiency, happier clients, and increased profitability for your MSP.

14:10 Transforming DBA Workflows: Innovative Approaches to Increase MSP Profitability
Presented by Per Christopher Undheim - dbWatch

How Intelligence-Centric Offerings Drive Next-Level Cyber Resilience and Revenue Growth

Presented by Vladimir Golyashev - Group-IB

In this session, you’ll discover how Group-IB helps MSSPs create scalable, intelligence-driven cybersecurity services that enhance customer outcomes. Learn how leveraging real-time threat intelligence, continuous attack surface monitoring, and proactive digital risk mitigation can improve incident response times, reduce operational burden, and deliver clear business value to your customers.

14:20 How Intelligence-Centric Offerings Drive Next-Level Cyber Resilience and Revenue Growth
Presented by Vladimir Golyashev - Group-IB

N-able Ecoverse

Presented by Name to be advised - Gridheart AB

The N able Ecoverse – a merger of the MSP ecosystem and N able’s technology universe. This vision will drive innovation, modernization, and unification of N able’s technology, focusing on managing digital assets, enhancing cyber security, protecting data, and providing intelligence and insights through generative AI. Imagined as an open ecosystem linked through APIs, the N able Ecoverse is designed to provide seamless integration of all the technologies you use, delivering efficiency and automation for better business outcomes.

14:30 N-able Ecoverse
Presented by Name to be advised - Gridheart AB

Panel Q&A

This panel session offers an opportunity for delegates to drive the agenda and gain insights from individual speakers and the wider panel. Whether its specific questions based on a proceeding presentation or more general interests, each Breakout Q&A session offers viewpoints from subject matter experts from across a diverse range of industry and personal perspectives.

14:40 PANEL SESSION
Panel Q&A
This panel session offers an opportunity for delegates to drive the agenda and gain insights from individual speakers and the wider panel. Whether its specific questions based on a proceeding presentation or more general interests, each Breakout Q&A session offers viewpoints from subject matter experts from across a diverse range of industry and personal perspectives.
15:00 Afternoon Break and Networking

Distribution Matters! How are VADs evolving in the SaaS era?

Panel includes Gridheart AB, and Pax8

For our third plenary session, our panellists will examine the shifting distribution landscape including key trends impacting IT service delivery across the region. With participation from distribution leaders across multiple specialisations, the session offers a chance to look at emerging technologies, innovations in partner programmes and GTM strategies that are helping MSPs to both win new business and grow existing engagements.

15:15 PANEL SESSION
Distribution Matters! How are VADs evolving in the SaaS era?
For our third plenary session, our panellists will examine the shifting distribution landscape including key trends impacting IT service delivery across the region. With participation from distribution leaders across multiple specialisations, the session offers a chance to look at emerging technologies, innovations in partner programmes and GTM strategies that are helping MSPs to both win new business and grow existing engagements.
Gridheart AB, and Pax8

MSP Panel - "The Big Debate"

Each year our Big Debate gives the MSP community its chance to air their views on what they have heard throughout the day and, using their unique insight, comment on how they see the role of MSP evolving. This session is usually our most interactive of the day as audience members ask questions and comment with their own views and ideas. A session not to be missed!

15:30 PANEL SESSION
MSP Panel - "The Big Debate"
Each year our Big Debate gives the MSP community its chance to air their views on what they have heard throughout the day and, using their unique insight, comment on how they see the role of MSP evolving. This session is usually our most interactive of the day as audience members ask questions and comment with their own views and ideas. A session not to be missed!
15:45 Closing Remarks - Announcing The 2nd Prize Draw Winner for Apple AirPods Pro
15:45 Networking drinks - Announcing the 1st Prize Draw Winner for Apple iPad
16:15 End of Summit
Presentation times and order are subject to change. This agenda was last updated on 17 Sep 2024 at 3:07am.

Meet our 2024 Event Sponsors